How can the Nurses collaborate to prevent and manage Pressure ulcers Research Paper

How can the Nurses collaborate to prevent and manage Pressure ulcers (bed Sore) - Research Paper Example The panel came up with recommendation on preventive strategies such as patient education, clinician training, development of communication and terminology materials, implementation of toolkits and protocols. Behavioral aspects like adherence of the healthcare provider as well as the patient were also given recommendations. The collaborative effort of the learned American healthcare professionals who have the resources and determination has transformed the impending challenge of the CMS policy to an opportunity for the improvement of the hospital system and its patients. The Pressure Ulcer Collaborative project, coordinated by the New Jersey Hospital Association (NJHA), was conceptualized based on the negative effects of pressure ulcers such as pain and disfigurement on patients, the burden of care to the healthcare industry, and the state and federal reporting requirements – the U.S. Health and Human Services in particular calls for a 50% reduction in pressure ulcers among nursing home residents by 2010. A comparative method to analyze data based on the guidelines developed by the NJHA Quality Institute Department and the Department of Continuing Care Services was used by the 150 organization who participated in the project. After a 12-month period (October 2005 to October 2006), the incidence and prevalence of pressure ulcers among the participating organizations showed a 30% decrease. By May 2007, the end of the second year of the Pressure Ulcer Collaborative project, a 70% decrease was achieved. The skin assessment, Braden assessment, and frequency of skin assessment requirements to meet the guideline criteria were not sufficient at the onset, thus the project was rolled out in all organizations who participated by April 2006 only. The project was able to give the healthcare staff a more detailed and comprehensive focus on patient care improvement, access to guidelines and protocols, and commitment to consistency and standardization in

History of Modern Painting Essay Example for Free

History of Modern Painting Essay The rise in popularity of primitivism can be united with two other prevalent forces in Europe during the late 19th century, theology and industrialization. Naturally dissatisfaction with European life increased, steeped in centuries of monarchies, wars, feudal wars, and multiple revolutions. Christ symbols, towering church steeples, and scads of spiritually historical iconography permeated nearly all of the Europe, even while its principles waned. Meanwhile, Europe began to feel the effects of its going industrial centers. In the 1860s, Paris radically rejuvenated itself under Napoleon III and Haussmann’s city restructuring. Apartments, streets, transportation, and commerce were all restructured, becoming new, uniform, sleek, and systemized. Conditionally, primitivism is understood as the ‘other’ through Western perception. This implies that outsiders to Europe are different inherently, and deserve special attention. While Europe idolizes themes of cleanliness, efficiency, and puritan values, the ‘other’ offered an escape into a world that was perceived as exotic, mystically spiritual, and entirely natural. In â€Å"Avant-Garde and Kitsch,† Clement Greenberg says that avant-garde criticism â€Å"has not confronted our present society with timeless utopias, but has soberly examined . . . the forms that lie at the heart of every society. † Vincent Van Gogh, in an attempt to recover simplified realism, focused on less urban subjects. He moved to south France and began painting provincial scenes using thick impasto paint application. Paul Gauguin joined Van Gogh to establish the Studio of the South in Arles in 1988; however, even this is not removed enough from modern Western values. Gauguin had â€Å"studied medieval art (sculpture, tapestries, and stained glass), Primitive woodcuts, and certain types of exotic art which he had seen at the World’s Fair of 1889. † Comparatively, the Western projection of art appeared to him dystopic, and he sought renewal in submersing himself in Tahitian culture. Warily, Gauguin traveled to a country under French rule at the time, guaranteeing him ‘safe’ primitivism than un-Colonized areas. In Tahiti, Gauguin painted with no shaded areas of depth and rounded, blunt features, loose applications of representative color, as seen Maternite II. All this, added with mythical looking mist and bare women give a sense of pastoral serenity of antiquity, while also remaining distinctly different than the European spectator who enjoyed the painting. The women are all dark-skinned and blissfully exposed, while engaging the viewing to partake of the serenity of the scene. Gauguin used Primitive representative techniques, by favoring simplified, unenlightened forms or expression. As Imperialism extended the relations between Europe and civilizations that were previously untouched by European ideology. Simplified, organic forms of nature and natural life were fluidly exposed to European culture, including Gauguin’s paintings. It was completely antithetical to anything appreciated in the West in form, staging, or perspective. Another feature of Westerners embracing primitivism can be found in Samuel Butler’s novel Erewhon. In the utopia/dystopia world of Erewhon there is a complete absence of machines, simply because any variety of them could prove potentially dangerous. This novel was published at a time when industrialized nations began relying more on machines in industry, and features an extreme alternative that demonstrates the allure of the Primitive who live the ‘other’ lifestyle. Those who see modern Western life as a dystopia can find its ultra alternative in the Primitive. Thus artists flee for simpler, idyllic or virginal locals, consequently implying that something is inherently wrong with the Europe, its industry, theology, and ideology. References: Greenberg, Clement. Art and Culture: Critical Essays. Boston: Beacon Press, 1971. Read, Herbert. A Concise History of Modern Painting. New York: Frederick A. Praeger, Inc. , 1957. Schwartz, Robert . â€Å"France in the Age of Les Miserables. † Mount Holyoke College. 4/19/2009 http://www. mtholyoke. edu/courses/rschwart/hist255-s01/mapping-paris/Haussmann. html.

Perfectionism and Eating Disorders Essay -- Self Image Esteem Health P

Perfectionism and Eating Disorders Many extreme pressures exist in modern society which directly affect a large number of the population to the point of extremity. In an age of high technology, rapid development, and intense social pressure, the pressure to be the best of the best prevails. Many people succumb to the pressure in a variety of ways, some beneficial, and some detrimental. Eating disorders such as Anorexia Nervosa and Bulimia Nervosa in part result from an intense pressure to achieve the perfect ideal body weight and physical appearance. Emphasis on being perfect begins early in childhood and continues to grow with age, sometimes so much that a personality takes on a perfectionistic drive affecting every aspect of daily life. Perfectionism is a common individualized personality trait which in part stems from this ardent cultural pressure. According to the Merriam Webster's Collegiate Dictionary, perfectionism is defined as "a disposition to regard anything short of perfection as unacceptable". Given this definition, is this trait, perfectionism, one that can be directly linked to those people who suffer from eating disorders? II. Perfectionism: A Closer Look: Setting high and demanding goals of achievement for oneself can be both a positive and negative experience. Yes, goals are important and essential in life to allow us to work for an ultimate high achievement. They give one purpose and drive. But what happens when this goal exceeds the normal realm of possibility to the point that it directly changes from a means for a self-actualizing strive for excellence to a neurotic, obsessive preoccupation with perfection? Roedell (1984) continues the argument that perfectionism can be looked upon as bo... ... (1 994). Perfectionism and the gifted. Roeper Review (I 7)3, 173-176. Pigott, T.A., Altemus, M., Rubenstein, C.S., Hill,J.L., Bihari, K., L'Heureux, F., Bernstein, S., Murphy D.L. (1991). Symptoms of eating disorders in patients with obsessive-compulsive disorder. American Journal of Psychiatry. 148(11), 1552-7. Roedell, W.C. (1984). Vulnerabilities of highly gifted children. Roeper Review, 6(3), 127-130. Rothenburg, A. (1990). Adolescence and eating disorder: the obsessive-compulsive syndrome. Psychiatric Clinics of North America, 13(3), 469-88. Slade, P.D. Newton, T., Butler, N.M., Murphy, P. (1991) An experimental analysis of perfectionism and dissatisfaction. British Journal of Clinical Psychology, 30(Pt2), 169-76. Silverman, L.K. (I 99 5). Perfectionism. Paper discussed at the 1 1 th World Conference on Gifted and Talented Children, Honk Kong.

Comparing Dreams in Song of Solomon, Push, and Incidents in the Life of

A Dream Revised in Song of Solomon, Push, and Incidents in the Life of a Slave Girl      Ã‚  Ã‚  Ã‚  Ã‚   America was founded on the belief that "all men are created equal." However, a question must be posed which asks who constitutes "men" and what is "equal"? Where do women fit into the picture? What about minorities? The Declaration of Independence serves as the framework for rules that govern the people who fall beneath it, but who were the architects of the infamous work? They were white, upper class, men. They looked at slavery as a grievous sin, yet they allowed it to occur for decades. Immigrants from all parts of the country came to America to be free from persecution and terror; unfortunately, people were not free in America's own backyard. Why did hundreds of thousands of people leave their homes to start fresh in a new world? The answer is simple; they wanted a glimpse of the American Dream, but that look into a prosperous future was not for all people. The founding fathers left an enormous hole in the document that established the first set of rules that would govern this new country. They did not include minorities in their representation of men being equal. The only ones who were considered equal were immigrants who came on their own, who left their past behind them, and who kept their social structures in tact. For everyone else, they learned soon enough that they must abandon that dream for one that favors setbacks, the need to rise again, and a quest for group dignity.    From the time that Africans were taken from their country and enslaved in a new world, they have fought to retain dignity and grace in circumstances that were deplorable. Even slaves who were well taken care of were not able ... ...is life ends, and Push gives very intimate insight to a young abused girl who is fighting to survive. All of these stories have characters who have hopes and dreams of being successful, but fall short in some way because the Declaration of Independence did not include them and the desire to reach the American Dream is not an open invitation to Africans like it is to other immigrant groups. They are not voluntary participants in American society; therefore, they must settle for less than others have to. They must fight twice as hard to have half as much as others.    Works Cited: Brent, Linda. "Incidents in the Life of a Slave Girl". The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Sapphire. Push. New York: Vintage Contemporaries, 1996.

Shipping the Way We Teach English Successfully Practices

FACULTAD DE HUMANIDADES MASTER'S DEGREE IN METHODOLOGY English Teaching Methodology – PMI 730 Reaction Paper PARTICIPANT: EDILTRUDIS GOMEZ Q. 4-724-19 FACILITATOR: AUGUSTO GUEVARA M. A David, Chiriqui 2012 My Reaction to the videos My Reaction about shipping the way we teach English successfully practices around the world video. I think that is a very good instructional video design for EFL education which basically has two main goals: 1- building pedagogical foundations and 2- improving classroom practice. I feel that this video is promoting a manual contains 14 modules. It seems that it is divided in four categories.Category A – approaching to language teaching foundations. It is made of the following modules1, 2, 3, 4, and 5. Next category B – Focus in language teaching extension which is made of the following modules 6,7,8,9, and 10. Then category C – focus on the learner and category. It is made of the following module11 and 12. Finally category D â⠂¬â€œ focus on teacher professional development. It is made of the following modules13 and 14. In my humble opinion, it is good that all of the modules have videos plus supporting material and previewing activities which can help teacher to guide students.I agree that if we observe other teachers classes in both primary and secondary level, it can give us not only a variety of teaching stiles but also cultures reflected in these examples will provide a helpful aid for both teacher and student. In addition, I believe that there are several factors affecting the results of teaching such as personal reasons, motivations to use this material, fix practice and curriculum, degree flexibility, and creativity, moreover the willing to experiment and try with different ideas and techniques.However, I agree that the fact of taking in consideration the new ideas that it offers to everyone is essential to improve the way we teach. I concur that before applying these examples we have to do it bas ed on some aspects such as ours students? language, level, curriculum and institutional setting teaching style and culture to shape the way of teaching. The second video is about the module I – contextualizing language by organizing the language curriculum to the topics we are dealing with.Consequently, Language is constructed to purpose situations and social needs, a better learning outcome approach instructions integrated skills and pair work. Finally, Think as flexible as possible, Look for the examples of different activities for instance storytelling, dramatization, singing, student presentation projects themes or topics and look for the context and language. In conclusion, I do not have any disagreement with these videos since I do not have any experience in teaching. On the other hand I found them very useful for teaching both videos were excellent and encourage me to use them as soon as I have the possibility

The Prohibition of Mixed Marriages Act in South Africa

The Prohibition of Mixed Marriages Act in South Africa The Prohibition of Mixed Marriages Act (no. 55 of 1949) was one of the first pieces of apartheid legislation enacted after the National Party came to power in South Africa in 1948. The Act banned marriages between â€Å"Europeans and non-Europeans,† which, in the language of the time, meant that white people could not marry people of other races. It also made it a criminal offense for a marriage officer to perform an interracial marriage ceremony. Justification and Aims of the Laws The Prohibition of Mixed Marriages Act did not, however, prevent other so-called mixed marriages between non-white people. Unlike some other key pieces of apartheid legislation, this act was designed to protect the â€Å"purity† of the white race rather than the separation of all races. Mixed marriages were rare in South Africa before 1949, averaging fewer than 100 per year between 1943 and 1946, but the National Party explicitly legislated to keep non-whites from infiltrating the dominant white group by intermarriage. Both the Prohibition of Mixed Marriages Act and the Immorality Act of 1957 were based on then-active United States segregation laws. It was not until 1967 that the first U.S. Supreme Court case rejecting miscegenation laws (Loving v. Virginia) was decided. Apartheid Marriage Law Opposition While most white South Africans agreed that mixed marriages were undesirable during apartheid, there was opposition to making such marriages illegal. In fact, a similar act had been defeated in the 1930s when the United Party was in power. It was not that the United Party  supported interracial marriages. Most were vehemently opposed to any interracial relations. Led by Prime Minister Jan Christiaan Smuts (1919–1924 and 1939–1948), the United Party thought that the strength of public opinion against such marriages was sufficient for preventing them. They also said there was no need to legislate interracial marriages since so few happened anyway, and as South African sociologist and historian Johnathan Hyslop has reported, some even stated that making such a law insulted white women by suggesting they would marry black men. Religious Opposition to the Act The strongest opposition to the act, however, came from the churches. Marriage, many clerics argued, was a matter for God and churches, not the state. One of the key concerns was that the Act declared that any mixed marriages â€Å"solemnized† after the Act was passed would be nullified. But how could that work in churches that did not accept divorce? A couple could be divorced in the eyes of the state and married in the eyes of the church. These arguments were not enough to stop the bill from passing, but a clause was added declaring that if a marriage was entered into in good faith but later determined to be â€Å"mixed† then any children born to that marriage would be considered legitimate even though the marriage itself would be annulled. Why Didn’t the Act Prohibit All Interracial Marriages? The primary fear driving the Prohibition of Mixed Marriages Act was that poor, working-class white women were marrying people of color. In actual fact, very few were. In the years before the act, only roughly 0.2–0.3% of marriages by Europeans were to people of color, and that number was declining. In 1925 it had been 0.8%, but by 1930 it was 0.4%, and by 1946 it was 0.2%. The Prohibition of Mixed Marriages Act was designed to protect white political and social dominance by preventing a handful of people from blurring the line between white society and everyone else in South Africa. It also showed that the National Party was going to fulfill its promises to protect the white race, unlike its political rival, the United Party, which many thought had been too lax on that issue. Anything taboo, however, can become attractive, just by virtue of being forbidden. While the Act was rigidly enforced, and the police endeavored to root out all illicit interracial relations, there were always a few people who thought that crossing that line was well worth the risk of detection. Repeal By 1977, opposition to these laws was growing in the still white-led South African government, dividing members of the liberal party during the government of Prime Minister John Vorster (Prime Minister from 1966–1978, president from 1978–1979). A total of 260 people were convicted under the law in 1976 alone. Cabinet members were divided; liberal members backed laws offering power-sharing arrangements to nonwhites while others, including Vorster himself, decidedly did not.  Apartheid was in its painfully slow decline. The Prohibition of Mixed Marriages Act, along with the related Immorality Acts which prohibited extra-marital interracial sexual relations, was repealed on June 19, 1985. The set of apartheid laws were not abolished in South Africa until the early 1990s; a democratically elected government was finally established in 1994.   Sources Curbs on Interracial Sex and Marriage Divide South African Leaders. The New York Times, July 8, 1977.  Dugard, John. Human Rights and the South African Legal Order. Princeton: Princeton University Press, 1978.Furlong, Patrick Joseph.  The Mixed Marriages Act: a historical and theological study.  Cape Town: University of Cape Town, 1983.Higgenbotham, A. Leon Jr., and Barbara K. Kopytof. Racial purity and interracial sex in the law of colonial and antebellum Virginia. Georgetown Law Review 77(6):1967-2029. (1988–1989).  Hyslop, Jonathan, â€Å"White Working-Class Women and the Invention of Apartheid: Purified Afrikaner Nationalist Agitation for Legislation against Mixed Marriages, 1934-9† Journal of African History 36.1 (1995) 57–81.Jacobson, Cardell K., Acheampong Yaw Amoateng, and Tim B. Heaton. Inter-Racial Marriages in South Africa. Journal of Comparative Family Studies 35.3 (2004): 443-58.Sofer, Cyril. â€Å"Some Aspects of  Inter-racial  Marriage s in South Africa, 1925–46,†Ã‚  Africa,  19.3  (July 1949): 193. Wallace Hoad, Neville, Karen Martin, and Graeme Reid (eds.). Sex and Politics in South Africa: The Equality Clause / Gay Lesbian Movement / the Anti-Apartheid Struggle. Juta and Company Ltd, 2005.Prohibition of Mixed Marriages Act, 1949. (1949). Wikisource.

Front Street Hospital Case Study Essays

Front Street Hospital Case Study Essays Front Street Hospital Case Study Essay Front Street Hospital Case Study Essay According to Kaiser Family Foundation (2013), more than 47 million Americans were uninsured in 2012. These gaps in health insurance undoubtedly increase healthcare costs, discourage the use of preventative care, and negatively impact the lives and health of the American people. One way to combat this issue is for hospitals and providers to offer charity care to those who qualify and are in need. Non-profit hospitals are organized to serve a charitable purpose to meet the needs of the community and serve indigent patients that would otherwise go without care due to lack of insurance. In return, these organizations receive tax exempt status on  all of their earnings. However, some hospitals have fallen short in terms of fulfilling their obligations to the community and the patients in need. The revenue function of healthcare organizations is extremely complex. Part of this issue can be attributed to the different sources of revenue payers: self-pay, Medicare, Medicaid, commercial insurance, and managed care contract payers. Health economist Gerard Anderson notes that â€Å"uninsured patients and those who pay with their own funds are charged 2. 5 times more for hospital care than those covered by health insurance and more than 3 times the  allowable amount paid by Medicare† (Anderson, 2007). : Front Street Hospital has most certainly contributed to those staggering figures researched by Anderson. For example, Jane Adams, a young uninsured patient spent two days at Front Street for an appendectomy procedure. An insured patient undergoing the same procedure would have been expected to pay close to $2500 after Medicare and Medicaid reimbursements to the hospital. Instead, Adams was left with a $19,000 bill for the appendectomy. Like all other uninsured patients, Adams didn’t benefit from discounted rates. To add insult to injury, Front  Assignment 6. 2 Chapman 3 Street is known for its intimidating collection tactics against patients who are unable to finance their care. Similarly there is Lori Duff, an uninsured Ohio resident who was barely able to make ends meet. After seeking treatment and not being able to pay her hospital bill, she was threatened with a 25% wage garnishment and continuously harassed by Mount Carmel Health System. Being a part of the uninsured population I empathize with self-pay and uninsured patients. Many people delay treatment to avoid outrageous bills and the financial burdens associated with them. So, I completely disagree with the billing and collection policies of non-profit hospitals related to the uninsured. The uninsured patients are the ones who need discounted services most. It creates a catch 22 situation when choosing to seek care. Avoiding care will only deteriorate an individual’s health, while seeking care creates financial problems. I don’t believe that hospitals should not try to collect on past due bills; however they should go about it in a different way than Front Street has. The Fair Debt Collection Practices Act grants creditors the ability to seek to collect on outstanding debt in a number of ways (FTC,2014). Hospitals are known for providing a substantial amount of uncompensated care and it is their job to reduce these types of liabilities. Therefore, Front Street was not unethical in their efforts to collect debt through communications with the patients. I disagree with how far they have chosen to go to collect on bad debt and believe that there are different methods that could have been used. If I could act as the ultimate authority in this situation I would create a stringent law that requires hospitals to fairly set prices for uninsured patients, monitor compliance, and add  penalties for those who disregard the law. Thankfully the new healthcare reform has addressed Assignment 6. 2 Chapman 4 the issue related to hospitals and their obligation to provide charity care. Under the new rules nonprofit hospitals are required to comply with the following four provisions (Gold, 2012): 1. Prohibited from charging uninsured low-income patients higher rates than the lowest amounts billed to individuals with insurance. 2. Required to have a clearly written financial assistance policy describing who is eligible for free or reduced cost care. The policy must be widely publicized in the community  served by the hospital. 3. Prohibited from enforcing extraordinary collections actions against patients before determining whether the patient qualifies for financial assistance. 4. Required to conduct assessments on the health needs of the community they serve and implement a strategy to meet those needs. One thing that I would focus on due to my experience is closely monitoring how well hospitals implement their financial assistance policies. A few years ago I was denied assistance for an emergency room visit and without being given any explanation as to why. Based on my  understanding of the policy, I qualified for assistance, however, my bill was never reduced and it eventually went to collections. I would also reevaluate the needs of the community and see how the organization can meet those needs. It is important to educate the community on the organization’s obligations to the patients and community, patient responsibilities, and ways to utilize available resources. Many patients don’t know about the financial assistance policies that hospitals have. This creates a huge disconnect between the patient and the hospital or providers treating the patient. Assignment 6. 2 Chapman 5 References  Anderson , G. (2007). Hospitals charge uninsured and â€Å"self-pay† patients more than double what insured patients pay. Retrieved from jhsph. edu/news/news-releases/2007/anderson-hospital-charges. html Federal Trade Commission (FTC) (n. d. ). Fair Debt Collection Practice Act. Retrieved on August 5, 2014 from ftc. gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/fair-deb t-collection-practices-act-text Gapenski, L. (2010). Cases in healthcare finance. (4 ed. , pp. 239-241). Health Administration Press. Gold, J. (2012, April). Nonprofit hospitals faulted for stinginess with charity care. Retrieved from npr. org/blogs/health/2012/04/27/151537743/nonprofit-hospitals-faulted-for-st inginess-with-charity-care Kaiser Family Foundation. (2013, October). The uninsured: A primer key facts about health insurance on the eve of coverage expansions. Retrieved from http://kff. org/uninsured/report/the-uninsured-a-primer-key-facts-about-health-insurance-o. n-the-eve-of-coverage-expansions/ HCM 733 Domonique Chapman Case Study: Front Street Hospital, Week 6 Learning Outcomes: advocate courses of action regarding finance-related ethical issues in health services organizations. Score  Below Expectations 0 – 10 Approaches Expectations 11 Meets Expectations 12 13 1. Evaluation of billing and collection policies of not-for-profit hospitals related to the uninsured Evaluation of billing and collection policies is insufficient1. Evaluation of billing and collection policies is sufficient2. Evaluation of billing and collection policies is comprehensive3. Below Expectations 0 – 10 Approaches Expectations 11 Meets Expectations 12 13 2. Discussion of ethical issues Discussion of ethical issues is insufficient. Discussion of ethical issues is sufficient. Discussion of ethical issues is comprehensive. Below Expectations 0 – 10 Approaches Expectations 11 Meets Expectations 12 13 3. Decision regarding billing and collection policies of not-for-profit hospitals related to the uninsured Decision regarding billing and collection policies is insufficient. Decision regarding billing and collection policies is sufficient. Decision regarding billing and collection policies is comprehensive. Quality of Writing Below Expectations 0 – 8 Approaches Expectations 9 Meets Expectations 10 11 Lacks professional quality; evidence of disorganized thought processes; major grammatical, spelling and/or typographical errors  Average professional quality; evidence of organized thought processes; relatively few grammatical, spelling, and/or typographical errors Excellent professional quality; evidence of highly organized thought processes; no grammatical, spelling , or typographical, errors Total possible points: 50 Comments 1 The discussion is insufficient in that it lacks specific detail and/or does not address the question. 2 The discussion is sufficient in that it contains minimal detail, but lacks additional contextual information. 3 The discussion is comprehensive in that it is substantive and includes additional contextual information.

A Definition of Regular Education

A Definition of Regular Education Regular Education  is the term often used to describe the educational experience of typically developing children. The content of this curriculum is defined in most states by state standards, many which have adopted the Common Core State Standards. These standards define the academic skills that students should acquire at each grade level.  This is the Free and Appropriate Public Education  against which the program of a student who receives special education is evaluated. General Education is used interchangeably with regular education but is preferred. It is better to speak of general education students as opposed to regular education students. Regular implies that special education students are irregular, or somehow flawed. Once again, General Education is the curriculum designed for all children which are meant to meet state standards, or if adopted, the Common Core State Standards.  The General Education program is also the program which the states annual test, required by NCLB (No Child Left Behind,) is designed to evaluate.   Regular Education and Special Education IEPs and Regular Education: To provide FAPE for special education students, IEP goals should be aligned with the Common Core State Standards.  In other words, they should show that a student is being taught to the standards.  In some cases, with children whose disabilities are severe, IEPs will reflect a more functional program, which will be very loosely aligned with the Common Core State Standards, rather than directly linked to specific grade level standards.  These students are most often in self-contained programs.  They are also the most likely to be part of the three percent of students allowed to take an alternate test. Unless students are in the most restrictive environments, they will spend some time in the regular education environment.  Often, children in self-contained programs will participate in specials such as physical education, art, and music with students in the regular or general education programs.  When assessing the amount of time spent in regular education (part of the IEP report) time spent with typical students in the lunchroom and on the playground for recess is also credited as time in the general education environment.   Testing Until more states eliminate testing, participation in high stakes state tests aligned to the standards is required of special education students.  This is meant to reflect how the students perform alongside their regular education peers.  States are also permitted to require that students with severe disabilities are offered an alternate assessment, which should address the state standards.  These are required by Federal Law, in the ESEA (Elementary and Secondary education act) and IDEIA.  Only 1 percent of all students are allowed to take an alternate test, and this should represent 3 percent of all students receiving special education services. Examples: A statement in an IEP: John spends 28 hours each week in a regular education third-grade classroom with his typical peers where he receives instruction in social studies and science.

Aafia Siddiqui - Terrorist - Future Recommendations Research Paper

Aafia Siddiqui - Terrorist - Future Recommendations - Research Paper Example In this case, the best rehabilitation method for Aafia Siddiqui is a rehabilitation program that is aimed at reducing the Jihadist or anti-Western rhetoric. From research, it is evident that there is one such successful program that has been implemented in Saudi Arabia, just outside the capital, Riyadh. In this program, it is evident that that the inmates are treated as civilians, counseled, and given the chance to reform and become better citizens. From research, the program in Saudi Arabia has proven to be a huge success in terms of rehabilitating terrorists. An analysis of the terrorist rehabilitation program developed in Saudi Arabia indicates that it is the perfect location and place to rehabilitate Aafia Siddiqui from her terrorist tendencies. For example, Gunaratna, Jerard and Rubin (2011) mention that it is important to involve the Muslim community in any terrorist rehabilitation that involves Jihadists. From the facts surrounding Aafia Siddiqui’s life, it is evident that she is a Jihadist who has some sort of grudge against the West. One of the first steps mentioned by Gunaratna, Jerard and Rubin (2011) in the fight against terrorism is counter-radicalization. Counter-radicalization is a process in which a terrorist or people with Jihadist ideologies are taught and convinced that they are radicalized for the wrong reasons. This is best achieved if the terrorist is already in a rehabilitation center that specializes in this kind of treatment. The best way to win Jihadist anti-terror wars is by countering extreme ideology in the Muslim community, and if the same terrorists who propagate the ideology are the ones spreading the information, then the war against terrorism is reduced. Aafia Siddiqui is thought to have connections with high-ranking members of the Al Qaeda, and if she is convinced that she is radicalized for the wrong reasons, then it is possible for her to

Government shut down Essay Example | Topics and Well Written Essays - 1000 words

Government shut down - Essay Example Analysis Looking back to the controversy background, the United States constitution states and requires the United States Congress to pass the bills of government spending approval, and has the power granted by law to fund the entire United States budget. This means that if the congress fails to pass an approved budget by the end of a financial year, a funding gap that leads to government shutdown. Media revelations claim that the 2013 United States federal government’s shutdown is a result of Obama’s refusal to accept the republican demands that requested him to change or delay the Affordable Care Act, which began enrolling patients on October 1st (Weisman and Peters, 2013). However, Obama defended himself against the allegations and claimed that the house speaker John Boehner is the main person who triggered the shutdown. The blame game continues, and a Wednesday meeting held by Obama and the members of his house shifted the blame back to Obama by claiming that he ref used to negotiate leading to no breakthrough. According to Times, swampland dated October 6, another congress meeting took place and the house speaker John Boehner insisted that the chamber was lacking enough votes to pass a â€Å"clean† bill that would raise the debt ceiling (Weisman and Peters, 2013). He further argued that the bill would undergo a breakthrough if the two parties agreed hence; democrats have no choice but to make concession to the republicans, who hold out with an aim of using the government shutdown as a means of defunding or delaying the controversial Obama’s signature health-care-reform law. According to Boehner, the solution lays on the combined efforts of both rye democrats and the republicans because they can pass a measure to reopen and fund the government when the vote gets permission to come to the floor. This meant that the next steps needed to resolve the stalemate remains unclear. A deeper look into the government shutdown reveals that th is is not the usual spending battles. This is evident in the fact that the crisis emerged due to house republicans blocking the budget with an aim of killing or stripping all funding from Obama care (NA, 2013). In this case, they want the democrats to join the wagon of halting the president’s biggest achievement, yet the democrats are not willing to participate. As the stalemate continues, the deadline for a budget bill approached and at the same time, republicans were still holding back to their demands. This makes the government shutdown more critical because the problem does not lay on how to acquire funds but the dilemma is on how to unlock the locked heads between the republicans and the democrats (NA, 2013). As the stalemate continues, the situation of the citizens worsen everyday because at the moment, eight thousand non essential staff working for federal agencies are jobless, while 1.3 million others are required to work without pay. More so, non-urgent tasks are und er shelves until when a deal comes along (Watkins, 2013). The situation will definitely damage the economy, yet the law making process is under paralysis meaning that

Middle Range Theories Essay Example | Topics and Well Written Essays - 2000 words

Middle Range Theories - Essay Example If properly analysed and explored within a systematic framework, mid-range nursing theories can actually proper guidance as well as direction in terms of what research goals to be pursued. The serious development of mid-range nursing theory started during 1960’s and 1970s when serious efforts were put in place to actually drift away from the existing models being followed in Nursing. (McEwen & Wills, 2007) Community empowerment requires a continual shift in the power relationships between individuals and groups. It is also considered as an outcome which varies with different distribution of resources within the society. The community psychology suggests a positive link between community empowerment and overall health outcomes. When it comes to self care, community empowerment and motivation can play an important role. This paper will actually discuss the issue of community empowerment and motivation with regards to self-care and discuss is it from the perspective of mid-range theories of nursing and how they can solve this problem. Brief Description of the Problem Literature on community psychology indicates that empowerment can actually increase the overall self-esteem and competence of individuals which improves the perception of control and which invariably results into better health outcomes. Empowerment is generally related with an individual’s actions and subsequent development of small groups, community partnerships and organizations which can further lead to the ultimate political action required to bring in the desired change in the public health. It is however critical to understand that concrete efforts have not been put in place in order to ensure self-care, community empowerment has not been viewed as one of the critical tools to ensure positive health outcomes. The overall domain of community empowerment as well as self-care has been mostly focused upon the environmental changes and how it can affect the overall health outcomes for t he patients. Individuals can have better chance to ensure their self-care and better health outcomes if individuals can participate into the communities and empower themselves. (Lundy & Janes, 2009) From the perspective of nursing, community empowerment is relatively important however, given the overall complexity involved, nurses need to take greater care in understanding the overall dynamics and how they can develop an effective link between community empowerment and self-care. It is critical for nurses therefore to understand the individual circumstances of their patients and attempt to deliver an overall experience which can improve the overall health outcome for the students. Nurses therefore face difficult and complex challenges in this regard. (Janice E. Hitchcock, Schubert, & Thomas, 2003) Comfort Theory Word comfort is considered as complex and diverse in nature and has remained one of the intriguing aspects of nursing. Comfort has been defined as â€Å"the immediate state of being strengthened through having the human needs for relief, ease, and transcendence addressed in four contexts of experience†. The comfort therefore is considered as the desirable and positive outcome which is required to bring patients and their families to engage into the positive health outcomes. Comfort theory was developed in 1990s by Katharine Kolcaba and is considered as middle range theory for nursing practice, education and research. This theory is

Global Governance and the United Nations System Assignment - 8

Global Governance and the United Nations System - Assignment Example The United Nations overall goal is to ensure that world solutions are solved wisely to avoid problems that arise from the negligence and are united in ensuring that the world becomes a better place. Therefore, it is said that the main goal of the United Nation is a better world. Â  In its goals, the United Nation has received various successes and failures. Some of its successes include preventing conflicts such as world war happenings. It has ensured that the world is nuclear free (Rittberger, 50). It has ensured peace to prevail globally by carrying out many peace missions in Africa, it has ensured that peacekeeping operations and the displaced people are their main core issues. Â  Some of the failures that it has come across are that it has never been able to identify the democratic aspiration of the world. It resulted in the withdrawal of the US president to try to solve the domestic flights within regions in Afghanistan (Rittberger, 52). On the other hand, this did not result to be the effective way of solving the conflicts and thus, are still working.

Change into a blog Essay Example | Topics and Well Written Essays - 250 words

Change into a blog - Essay Example The findings are based on the research â€Å"at the USC Keck School of Medicine and University College London.† 55 healthy individuals were compared with 32 GERD patients. The result is GERD patients have more problems in voice frequency and amplitude. Here is the extract from the research report: â€Å"Sixteen of the GERD patients underwent surgery to treat the condition, and those people experienced improvements in voice quality---including those patients who didnt complain of voice problems prior to surgery. Poor voice quality could be among the reasons why people with GERD score lower on quality of life measures.† But the reader should be aware of one important factor related to any scientific research and its limitations. The present research findings are not the final verdict on the subject of â€Å"heartburn or gastrointestinal reflux disease.† Moreover, the present research is based on the representative sample of 55 healthy individuals and 32 GERD patients. This is just a small fraction of millions of patients suffering from this disease all over the world. Moreover, no one knows the exact causes for this condition. Some of the causes could be use of alcohol, cigarettes, slouching, medications, diet like eating large meals, eating just before bedtime, diabetes, rapid weight gain and so

Global Governance and the United Nations System Assignment - 8

Global Governance and the United Nations System - Assignment Example The United Nations overall goal is to ensure that world solutions are solved wisely to avoid problems that arise from the negligence and are united in ensuring that the world becomes a better place. Therefore, it is said that the main goal of the United Nation is a better world. Â  In its goals, the United Nation has received various successes and failures. Some of its successes include preventing conflicts such as world war happenings. It has ensured that the world is nuclear free (Rittberger, 50). It has ensured peace to prevail globally by carrying out many peace missions in Africa, it has ensured that peacekeeping operations and the displaced people are their main core issues. Â  Some of the failures that it has come across are that it has never been able to identify the democratic aspiration of the world. It resulted in the withdrawal of the US president to try to solve the domestic flights within regions in Afghanistan (Rittberger, 52). On the other hand, this did not result to be the effective way of solving the conflicts and thus, are still working.

MS ITM Core Learning Objectives Thesis Example | Topics and Well Written Essays - 3000 words

MS ITM Core Learning Objectives - Thesis Example This objective can also be related with all three issues as it is highly important for all involved stakeholders to take their responsibility in the process of finding and implementing solutions. ECONOMICS OF INTERNATIONAL TRADE  » Issues of International Trade which deal with real transactions that involve physical movements of goods and services. Yes all are relevant. The first issue involves movement of energy resources, second issue involves health problems due to movement of goods and services by vehicles which generate poisonous gases, whereas airplanes use more energy resources to transport goods and services from one place to another.  » Theory of international trade and issues of trade policy. First two issues are relevant. Theories have been developed for trade of energy resources and pollution generated by vehicles using these fuels. Third issue is not relevant.  » Basics of International Finance theory & policy implications. All three issues are irrelevant. Internat ional finance trade involve balance of payment, exchange rate, global financial system, foreign direct investment, and the affect of these resources towards international trade MIS IN TRANSPORTATION  » Use IT-enabled management information systems. All issues are relevant because IT-enabled management information systems help to solve these issues  » Who, what, when, where, why, how of IT deployment. All are relevant because it is necessary to answer who, what, when, where, why and how the IT based management system should be used to solve issues.  » Examples of IT use from industry sectors All issues are relevant because examples of IT use in the transportation industry help to use appropriate IT model to solve these issues.  » Contemporary IT deployment for Global Intermodal...The learning objective is very relevant with the three issues discussed previously. All the three issues need proper Information system in order to solve them. The system should collect data and dete rmine the best appropriate way to resolve these issues. Therefore, a report must be prepared in a written form which should describe the plan, analysis and designs for construction and implementation of business information system. The report should be prepared by considering the above issues. For example, the report must ensure a plan which is useful to develop a system in order to find out the appropriate Energy Resources Transit Model. Employ electronic software to enhance oral and written communication about an information system Information systems have taken important place in the daily operations of any organization (Laudon and Laudon, 2010). The three issues being analyzed and discussed can also be related with this learning objective. To develop a proper information system to solve above issues, a suitable software must be designed which is helpful in oral and written communication for an information system. All the issues must be treated using software so best possible solution can be obtained. It is important to understand the different phases and dimensions associated with the system process in order to come up with proper systematic solutions for the all issues being discussed.

Police scandals are an untallied cost of the drug war Essay Example for Free

Police scandals are an untallied cost of the drug war Essay The FBI, the Drug Enforcement Administration, and even the Coast Guard have had to admit to corruption. The gravity of the police crimes is as disturbing as the volume. In New Orleans, a uniformed cop in league with a drug dealer has been convicted of murdering her partner and shop owners during a robbery committed while she was on patrol. In Washington, D. C. , and in Atlanta, cops in drug stings were arrested for stealing and taking bribes. New York State troopers falsified drug evidence that sent people to prison. And it is not just the rank and file. The former police chief of Detroit went to prison for stealing police drug-buy money. In a small New England town, the chief stole drugs from the evidence locker for his own use. And the DEA agent who arrested Panamas General Noriega is in jail for stealing laundered drug money. The drug war is as lethal as it is corrupting. And the police and drug criminals are not the only casualties. An innocent 75-year-old African-American minister died of a heart attack struggling with Boston cops who were mistakenly arresting him because an informant had given them the wrong address. A rancher in Ventura County, California, was killed by a police SWAT team serving a search warrant in the mistaken belief that he was growing marijuana. In Los Angeles, a three-year-old girl died of gunshot wounds after her mother took a wrong turn into a street controlled by a drug-dealing gang. They fired on the car because it had invaded their marketplace. The violence comes from the competition for illegal profits among dealers, not from crazed drug users. Professor Milton Friedman has estimated that as many as 10,000 additional homicides a year are plausibly attributed to the drug war. Worse still, the drug war has become a race war in which non-whites are arrested and imprisoned at 4 to 5 times the rate whites are, even though most drug crimes are committed by whites. The Sentencing Research Project reports that one-third of black men are in jail or under penal supervision, largely because of drug arrests. The drug war has established thriving criminal enterprises which recruit teenagers into criminal careers. It was such issues that engaged law-enforcement leaders most of them police chiefs from fifty agencies during a two-day conference at the Hoover Institution in May 1995. Among the speakers was our colleague in this symposium, Mayor Kurt Schmoke, who told the group that he had visited a high school and asked the students if the high dropout rate was due to kids being hooked on drugs. He was told that the kids were dropping out because they were hooked on drug money, not drugs. He also told us that when he went to community meetings he would ask the audience three questions. 1) Have we won the drug war? People laughed. 2) Are we winning the drug war? People shook their heads. 3) If we keep doing what we are doing will we have won the drug war in ten years? The answer was a resounding No. At the end of the conference, the police participants completed an evaluation form. Ninety per cent voted no confidence in the war on drugs. They were unanimous in favoring more treatment and education over more arrests and prisons. They were unanimous in recommending a presidential blue-ribbon commission to evaluate the drug war and to explore alternative methods of drug control. In sum, the tough-minded law-enforcement officials took positions directly contrary to those of Congress and the President. One hopes that politicians will realize that no one can accuse them of being soft on drugs if they vote for changes suggested by many thoughtful people in law enforcement. If the politicians tone down their rhetoric it will permit police leaders to expose the costs of our present drug-control policies. Public opinion will then allow policy changes to decriminalize marijuana and stop the arrest of hundreds of thousands of people every year. The enormous savings can be used for what the public really wants the prevention of violent crime.

Control Of Sexually Transmitted Infections Health And Social Care Essay

Control Of Sexually Transmitted Infections Health And Social Care Essay The purpose of this paper is to first discuss the public health impact of STIs, followed by the approaches to their control/prevention in the UK. Unfortunately the public health impact of STIs is negative as it causes or contributes to ill-health. In the UK and other parts of the world, STIs pose enormous challenges for the public health which may be individual well-being, mental health or the burden on health costs. Focus of this paper will be mainly on genital Chlamydia, gonorrhoea, syphilis, HIV/AIDS, and Human Papilloma Virus (HPV [genital warts]) amongst other STIs due to the reported high rates of infection. Sexually transmitted infections affect people of all ages with the greatest occurrence amongst those under the age of 25 years (Nicoll, 1999; Johnson, 2001). In the UK, certain groups of populations are affected more than others thus creating sexual health inequalities. Primary and secondary syphilis occurs more often in the African community than it does in the White community. Gonorrhoea is reported more commonly among some ethnic minorities while Chlamydia infection rates are disproportionately high in the under 25s. Data on ethnic differences in behaviour and infection susceptibility are meagre and the observed differences are not accounted for. Poverty could be attributable to the high incidence rates in the ethnic minorities as STIs are more common in ethnic minorities than among the white majority which might also be a link between an increased risk and belonging to a minority population. In 2004, women aged 16-24 accounted for 74% of all Chlamydia diagnoses in the UK (anonymo us). Chlamydia rate of infectivity at national level for young people aged 15-24 is one in nine supporting the level of sexual activity in that group (NHS, n.d). The conquest of the majority of communicable disease has been one of the main successes of modern medicine. The diseases have presented the highest causes of mortality and morbidity prior the twentieth century. Until the mid twentieth century in Britain, particularly for women, the pleasures of sex were tempered by the dangers of poor health and social outcomes. However, with the development of modern antibiotics and effective vaccines, communicable diseases menace has mostly been contained and remarkably sex became safer. Although sex became safer, STIs rates have significantly increased in recent years in the UK predominantly from unsafe sex practices arising from various factors like sexual risk behaviours and poor infection control. They have become a major public health concern as highlighted in the National Strategy for Sexual Health and HIV (Department of Health, 2001). The 16-24 year age group comprising of only 25% of the sexually active population but with the largest diagnosis of STI cases of almost 50% of newly acquired infections. Control of STIs is complicated since many of them are asymptomatic. The economic impact caused by STIs is huge on health services with high costs mostly experienced in the management of infection complications in women. However, older women and men are also at risk especially those entering into new relationships after breaking up from a long-standing relationship. Hence there is ample requirement for protecting, supporting and restoring sexual health in people. Public Health Impact of Sexually Transmitted infections in the UK History Syphilis and gonorrhoea records have been collected for more than 80 years. In England, Wales and Scotland, diagnosis of syphilis and gonorrhoea was recorded highest in 1946, which coincided with the coming back of the armed forces after World War II (Figure 1). A sharp drop was subsequently detected and was linked to the use of penicillin and the re-establishment of social stability. Figure 1: Numbers of diagnoses of syphilis (primary, secondary and early latent) by sex, GUM clinics, England, Wales and Scotland*, 1931 2003. *Corresponding Scotland and Ireland data are excluded as they are not complete from 1925 to 2003. Source: KC60 statutory returns and ISD(D) 5 data. During the sixties and seventies, there was a stable rise in STIs diagnosis owing to more relaxed mind-sets to sexual behaviour. There was an upsurge in cases of Syphilis in males, while in women the number of cases continued to be stable. This implied sex among men during that time turned out to be the main route of transmission (CDC, 1999). Yet an increase in diagnosis was recorded in both males and females for gonorrhoea, genital warts and genital herpes signifying that these infections were acquired during heterosexual sex. Probably the rise in a small number of the STIs could have resulted from enhanced diagnostic sensitivity or public awareness, adding to higher rates of infectivity. However, in the early eighties, HIV and AIDS were first reported which supposedly had considerable effect on other serious STIs. A brisk drop of syphilis and gonorrhoea diagnosis was experienced in early to mid- eighties. This happened simultaneously with the widespread AIDS coverage of embracing of safer sex behaviours, and resulted in a subsequent decline in transmission of HIV amongst male homosexuals (Bosch, 1995). Sexually Transmitted Infections Trends Since 1999 to mid 2004, cases of Chlamydia infection rose by 108%, gonorrhoea by 87% and infectious syphilis by 486%. Still the young people bear the greatest burden. In 2001, women under 20 years of age had reported cases of 42% from gonorrhoea and 36% of Chlamydia. As reported by the Department of Health (DH), diagnosis of new STIs and other STI diagnosed cases in the UK such as re-infections made in genitourinary medicine clinics (GUM) showed a gradual rise in 1999-2008. The introduction of the National Chlamydia Screening Programme (NCSP) in 2003 and other health screens in England, Wales and Northern Ireland and in 2005 in Scotland resulted in an increase of sexual health screens from 759,770 to 1,219,308. For the same period, there was an increase of HIV tests recorded from 520,278 to 951,148. In 2008, uncomplicated infections from Chlamydia, syphilis, genital warts, and genital herpes rose considerably from 1999. Yet for the same year, cases of new diagnosis of gonorrhoea and syphilis were reported to have dropped. The National Survey of Sexual Attitudes and Lifestyles (NATSSAL) identified sexual behaviour as the risk of acquiring an STI in the young age groups. The factors included lower age at time of having sexual intercourse for the first time, partners frequently changed, increased likelihood of being involved with concurrent partnerships, irregular use of condoms and the increased chances of being involved with a partner from a high-risk area of the world other than UK (Hughes, 2000; Johnson, 2001, Mueller, 2008; Skinner, 2010). However, the young people act as a core group for the risk of onward transmission to other groups. Thus prevention should be mostly targeted at this core group which would result in economic benefits. Literature Review Sexually transmitted infections still exert a major toll on the human population in the UK and other nations worldwide. Bacterial and protozoan infections are curable with antimicrobial therapy, while viral infections are treatable but not curable in the classic sense. STIs can cause immediate pain and suffering, profound psychosocial stress, and serious, long-term health consequences. Many STIs are asymptomatic, and surveillance systems to track STIs are incomplete in developed and developing countries. STIs have been shown to be important cofactors in HIV transmission (Fleming, 1999). New approaches to STI control and prevention are needed to reduce the spread of infection and minimize associated suffering. Chlamydia Chlamydia trachomatis is the most widespread bacterial pathogen transmitted through infected secretions and mucous membranes of urethra, cervix, rectum, conjunctivae and throat following unprotected sexual contact with an infected partner. In addition, an infected mother can infect her baby during vaginal delivery. It is the most commonly diagnosed STI in individuals under 25 years in the UK (Fenton, et al, 2001; Creighton, et al, 2003). Most people infected with Chlamydia show no symptoms until a diagnostic test is performed and in most cases they do not seek medical care. Thus, in those individuals affected by the disease, if efficient and effective health measures are not administered, the STI has the potential of causing a significant amount of health complications to womens well-being including infertility and pelvic inflammatory disease (Golden, et al, 2000; Garnett, 2008). There is also greater risk in those with recurring infection and untreated infections to spread to other reproductive organs resulting in chronic pelvic pains (La Montagne, et al, 2007). The number of diagnosed episodes of Chlamydia infection has been rising over the past 10 years (Figure 1). Furthermore, the economic impact of Chlamydia infections on the health service is enormous with high cost in the management of female health complications arising from Chlamydia infection (Garside, 2001). Because of the impact of Chlamydia infection on the health of young people, it is important to identify and treat infected patients and their partners and as a result reduce the burden of the disease on the people and health systems. Figure 1: Rates of genital Chlamydia infection by sex and age group (1995 2004). Source: Health Protection Agency, London In men Chlamydia infection causes epididymo-orchitis and urethritis. Also rectal pain, discharge and bleeding occur from proctitis which is from infection of the rectal mucosa. Additionally, since the incubation phase of gonorrhoea is less than that of Chlamydia, individuals can develop dysuria after their treatment for gonorrhoea causing postgonococcal urethritis. HIV/AIDS In nearly three decades, ever since HIV was first identified, HIV infection has turned out to be a deadly disease and has caused a disturbing adversity to humans, in almost all areas of life. In the early eighties, when the first few cases of AIDS were reported, few might have realised its propensity to become a global public health problem. The UK is facing a sexual health crisis. Between 1999 and 2002, HIV prevalence rose by about 20% annually, and almost a third of HIV-positive individuals did not know their HIV status (HPA, n.d.). Furthermore, the increase in rates of HIV infections could be brought about by the rise in STI incidences in the public as already highlighted in this paper. The number of newly diagnosed cases of HIV increased by 55% from 2000 to 2002 (DH, n.d.). In 2004, a minimum of 49 000 individuals had HIV in England. In the late 1980s and early 1990s in the UK there was a significant drop in STIs figures in reaction to the awareness campaigns on HIV. The disturbing extent of its increase, infection, very long incubation phase, secondary susceptibility of spread and the absence of a vaccine to prevent it calls for the attainment of comprehensive information about the disease. Currently AIDS prevention mainly relies on health education and behavioural modifications based on AIDS awareness, predominantly in the high risk group of young people. Gonorrhoea Gonorrhoea infection is caused by an organism, Neisseria gonorrhoeae (N. gonorrhoeae) which is highly infectious and a bacterial sexually transmitted pathogen. In heterosexuals, its occurrence is associated with age (90%) asymptomatic in the rectum and oropharynx in both women and men (Hook, 1999; Knox, 2002). In the GUM clinics and various health services, testing for N. gonorrhoeae is a core factor of screening for STIs. Although there is not much evidence to direct testing, every mucosal site correlated with the disease symptoms ought to be tested for infection (Barlow, 1978; Harry, 1997; CDC, 2002; Ghanem, 2004; Bergen, 2006). Screening measures are subjective to an individuals sexual history and repeat screening may be encouraged (Miller, 2003). Gonorrhoea incidence falls by 11% in the UK: The number of new gonorrhoea infections in the United Kingdom fell from 18 649 in 2007 to 16 629 in 2008, the lowest number recorded since 1999. Syphilis Syphilis is caused by infection from Teponema pallidum subspecies pallidum, is a mucocutaneous STI with high infectivity the early infectious stages. It may also be transmitted through the placenta in pregnant women from week nine of gestation onwards. Screening is recommended for all asymptomatic patients attending GUM clinic or those attending other health services are referred appropriately (Nicoll, 2002). Incidence of syphilis also showed a 4% fall, from 2633 in 2007 to 2524 in 2008, (HPA, n.d). Over the last year, there has been almost three times the number of heterosexual cases of syphilis in south London than were diagnosed in 2001 (25 in 2001, 72 in 2002 and over 40 cases in the first five months of this year) (HPA, 2008). Human Papilloma Virus The spread of genital HPV is normally spread during intimate, skin to skin or sexual contact. It is also asymptomatic and can be dormant for years. HPV high risk strains are 16, 18, 31, 33 and 45, which are likely to increase the probability of getting cervical cancer. These strains exist in nearly every woman with cancer of the cervix. Although HPV testing is still not regularly accessible, the National Health Service is considering it to be included in the screening programme of cancer of the cervix. Women who test positive for high risk types of HPV are more likely to need treatment for borderline or mildly abnormal cervical smears. Although in ninety percent of HPV cases, clearance of the virus occurs naturally within two years. Yet, continued use of condoms may possibly facilitate in lowering the risk of infection from genital HPV. Infection from HVP is now being prevented through administration of vaccines for types of HPV that causes cervical cancer. The Gardasil and Cervarix cervical cancer vaccines were licensed in the UK in 2007. However, the genital warts strains 6 and 11 which can be diagnosed by inspecting the genital area of an individual and are usually in the form of small (or large) bump or groups of bumps. They normally develop within weeks or months following sexual contact with an infected partner who might be asymptomatic. Sometimes if treatment is not administered, they might disappear, or remain unaltered and not cancerous. Approaches to prevention and Control of sexually transmitted infections The health of the people and the social and economic success of the UK are extremely connected. The related economic and social costs to public health are enormous and surpass UKs future. Marmots (2010) six recommendations further support the prevention and control of STIs in UKs population. In two of the six recommendations he states that, enabling all children, young people and adults to maximise their capabilities and have control over their lives and that of strengthening the role and impact of ill-health excellent well-being over their lives. It is vital that UKs population is educated on sexual health issues so that they are able to make well informed sex decisions that contribute to their well-being and reducing the burden caused by STIs. Marmots report further emphasised other research work (Picket Wilkinson, 2009) that it is not only the poor who suffer from the effects of inequality, but the majority of the population. High priority should therefore be given to the integra tion of STI control measures into primary health care. The worldwide interest in and resources committed to preventing AIDS provide a unique opportunity for health workers to make considerable progress in controlling the other STIs. Sexually transmitted infection control programmes have been and will continue to be the most prominent in public health management and have been at an increase since the mid nineties with rates of unwanted pregnancies still being reported to be high. Strategies to prevent transmission of organisms spread by intimate human contact must remain flexible and adapt to the social, technical, clinical, financial and political realities. A strategy of primary prevention, based on sexual behavioural change combined with the provision of adequate clinical services, is vital for the control of STI. In response to the re-emergence of these diseases in the UK, it was decided by the Department of Health to open for the first time ever STD clinics across the country to help reduce the burden of the STIs. These clinics are staffed with a multidisciplinary group of specialists that offer sexual health services to different age groups of the community. Given the unequal burden of STIs for young people, it is imperative to ascertain effective prevention programmes. Although enhancing access to Chlamydia testing has been an important and urgent focus of Chlamydia awareness programmes and has led to renewed efforts to increase access to Chlamydia testing (WHO, 2001; Santer 2000; Santer, 2003). As more people including this identified group learn their Chlamydia status, and in recognition of the long latent period of the disease before symptoms prevail, factors related to Chlamydia awareness remain crucial to identify in order to design comprehensive Chlamydia management services that meet the needs of the population at risk of infection (Brabin, et al, 2009). A study by Shiely, et al (2009) showed that in Ireland, age specific behavioural interventions could be effective by targeting increased use of condoms to decrease STI incidences. Also in order to boost condom use, a 5% reduction from 13.5% in taxation on condoms could be implemented at policy level. Other studies also revealed age as a risk factor for STI transmission and to that regard there should be enhanced sex education promotion to the target group to enhance behavioural changes (Manhart, et al, 2004; Fenton, et al, 2005). A further study also showed that diagnosis of a viral STI was not associated with multiple partners but however it was possible for females who had more than one sexual partner to be more likely to use protection since they will be more experienced and aware of STI infection (Fenton, et al, 2005). Although condom use has increased in prevalence almost everywhere, but rates remain low in the UK and many other developing countries. The huge variation indicates mainly social and economic determinants of sexual behaviour, which have implications for intervention. Although individual behaviour change is central to improving sexual health, efforts are also needed to address the broader determinants of sexual behaviour, particularly those that relate to the social context. The evidence from behavioural interventions is that no general approach to sexual-health promotion will work everywhere and no single-component intervention will work anywhere. Comprehensive behavioural interventions are needed that take account of the social context in mounting individual-level programmes, attempt to modify social norms to support uptake and maintenance of behaviour change, and tackle the structural factors that contribute to risky sexual behaviour. Accomplishing excellent sexual health for the population of the UK has always created its own distinctive challenges. Meagre sexual health is often disproportionately impacting on those who are already at risk and experiencing inequalities, for instance the young people, black and minority ethnic groups, those in lower socio-economic class, and gay men. While there has been so much public health interest and commitment of resources to preventing AIDS, an opportunity exists for health workers to make significant progress in the control of other STIs as well. Thus the need for comprehensive behavioural interventions that would tackle the social context for individual-level programmes, support and sustainability of behavioural change, and the structural factors that is contributory to risky sexual behaviour. The National Institute for Health and Clinical Excellence (NICE) suggested the need for health professionals to identify individuals at higher risk of becoming infected with STIs, ascertained by ones sexual history, and organize one to one talks to minimise the risk of infection. However, the sexual health guidance recommends a variety of circumstances for assessing risk of infections which include opportunities where a health professional discusses with a patient contraception, abortion or pregnancy or when conducting cervical smear test, giving an STI test, giving travel immunisation, and during regular care or a new registration by a patient. Any individual identified to be at high risk of getting infected, should be referred to trained health worker for one-to-one talks in an attempt to minimise risky behaviour. Additionally for those who have been tested positive, should be assisted in having their partners tested and treated. Responsibility for the National Chlamydia Screening Programme (NCSP) was taken over in 2005 by the Health Protection Agency from the Department of Health. Screening is conducted in various locations across the UK, the main ones being youth services, community contraceptive services, general practices, education premises (universities or colleges). Statistics for the programme have revealed that more women are getting screened than men, while an increased number of men are testing positive. Efforts are still being made in most areas to attempt to tackle this variance in trying to reach out to the young men. More partnership work is required to tackle the variances including that of offering screening in health clubs such as gyms and boxing clubs. Although diagnostic testing in sexual health has now been increasingly quicker and easier for patients and the staff, it is crucial that care was personalised especially when engaging with a health worker. Since STIs are prevalent in both asy mptomatic and symptomatic individuals, due to their behaviour, diagnosis, management and follow up require skilled and trained individuals. If a health worker is adequately trained and has knowledge of STIs, it helps in preparing the patient for an STI test and understanding the effects if the test was to be positive.

Sport Record :: Sports Records Papers

Sport Record The founding father of the Olympic Movement, Pierre de Coubertin, referred to the sport record as having the same function in the ideology of Olympism as the principle of gravity in Newtonian mechanics (Loland 1995). The record was, so to speak, the eternal axiom of sport. No doubt, Coubertin was right in many ways. The fascination for records is a key element in our fascination for sports. Records are the stuff of which legends and myths are made. Johnny Weissmuller's 1924 one hundred meter freestyle swim under the minute, Wilma Rudolph's fabulous sprint records from the early 1960s, and Michael Johnson's explosive two hundred meter record run at the 1996 Atlanta Games, are all paradigmatic examples of Coubertin's ideals. The record stands as a symbolic message of human greatness and infinite possibility. However, as will be shown in this paper, the record idea is not unproblematic. First, sport records are defined. Second, based on critical, conceptual analyses, the logic of the record is examined and possible consequences are discussed of the continuous quest for new records. Finally, some reflections are presented on alternative lines of developments in sport in which the status of the record idea is drastically reduced. Record Sports, Quasi Record Sports, and Games A sport record is a performance, measured in exact mathematical-physical entities (meters, seconds or kilograms) within a standardized spatio-temporal framework defined by sport rules, that is better than all previous performances measured in the same way. Typical record sports are athletics, swimming, and weight lifting. Record sports have to satisfy strict requirements on both standardization of conditions and on exact measurement of performance. A series of sport disciplines satisfy one of these two criteria. In marathon running and cross-country skiing, performances are measured and compared by exact timing, but there are no standardized arenas. The Boston Marathon is rather different from the one in Oslo. The conditions and trails of cross-country ski races vary from race to race. We sometimes talk of records here, but in an inaccurate way. Disciplines with exact performance measurements but without strictly standardized frameworks can perhaps better be called quasi-record sports. Other sport disciplines have well-defined standardized spatial frameworks but do not measure performances in exact ways. In terms of arenas, soccer and tennis are more or less identical from match to match. Performances, however, are measured in non-precise entities like goals, points, sets, and games. Moreover, performances are in a sense relative as they depend upon social interaction with other competitors.

Sexual Harassment in the Workplace Essay -- Quid pro quo harassment, h

Sexual harassment is a crippling reality in the work environment. The effects can be ravaging to an organization, to the individual harassed, fellow employees, and the harasser. Sexual harassment is not necessarily about sex, it is certainly about power. When someone at work uses sexual behavior to control you, whether it is behavioral or physical in nature, that is sexual harassment. The exploration of this issue will include a definition of sexual harassment, the intent and behavior of the harasser, the effects sexual harassment has on the harassed, the negative impact sexual harassment has on an organization, procedures and processes of filing a sexual harassment complaint, and management perspective including preventive measures that should be taken. Sexual harassment is defined as any form of unwelcome physical conduct of a sexual nature. "Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature constitutes sexual harassment when submission to or rejection of this conduct explicitly or implicitly affects an individual?s employment, unreasonable interferes with an individual?s work performance or creates an intimidating, hostile or offensive work environment." (www.eeoc.gov/facts/fs-sex.html). The most extreme form of sexual harassment occurs when an employee loses a job; benefit or other privilege of employment, or is fired because the employee has rejected sexual demands. This is one form of sexual harassment that may occur in the workplace. "This type of sexual harassment of sexual harassment is referred to as quid pro quo which literally means ?this for that?, a specific demand for sexual favors in exchange for job security or job benefits. This type of sexual ... ... A. Mitsubishi settles Workers? Disputes under pressure from NOW. NOW. (Fall 1998) Internet: http://www.now.org/nnt/fall-98/wfw.html 3. Larsen, Shawn. Sexual Harassment-frequencies by gender. (September 1995) Internet: http://www.vix.com/pub/men/harass/studies/larsen.html 4. McCoy-Ullrich,Dawn. Sexual harassment at work. Lifewise: Office Politics. (May 2000) Internet: http://www.acmi.canoe.ca/LifewiseWorkOffice00/0515_dawn.html 5. Myrianthopoulos, Thalia. Supreme Court Restricts Civil Rights Remedies. NOW. (Fall, 1999) Internet: http://www.now.org/nnt/fall-99/spcourt.html 6. http://www.pennellseminars.com/seminars_sexual_harassment.html 7. http://ww.eeoc.gov/facts/fs-sex.html 8.http://www.resourcehr.com/Dealing%20With%2?1%20Harassment%20in%20the%20Workplace.html 9.http://www.flabar.org/newflabar/consumerservices/General/Consumer.Pam/37PAMPH.HTML

Growth In Population Essay

Delhi has been experiencing phenomenal growth in population in the last few decades. So, the number of vehicles has been increased to 40 lakhs, these are more than that of Mumbai, Kolkata and Chennai put together. Today traffic on the roads of Delhi is a mix-up of cycles, scooters, buses, cars and rickshaws, resulting fuel wastage, environmental pollution and increasing number of rod accidents. To rectify the situation the government of India and the Government of National Capital Territory of Delhi, in equal partnership have set up a company on 03.05.1995 named Delhi Metro Rail Corporation Ltd. (DMRC). This necessitates a policy shift to discourage private modes. So, introduction of a rail based (MRTS) Mass Rapid Transport System is called for. MRTS will result in time saving for commuters, reliable and safer journey, reduction in atmospheric pollution, reduction in accident rates, reduced fuel consumption, reduced vehicle operating costs and increase in the average speed of road vehicles. The proposed Mass Rapid Transport System (MRTS) is going to be one of the most eco friendly projects in Delhi. With international consultants Ms. PCI (Japan) is associated with DMRC which is, building MRTS aims at using the latest technical knowhow available in Metro systems worldwide. The general consultants consisting of (PCI-PBI-TON1 CHI-JARTS-RITES) is overseeing the construction management. The total .and requirement of the land for the construction is about 458,256 hectares. DMRC has two types of corridors, underground, partly elevated and partly on the ground, having a total length of 52.60 kms. Out of which 11 kms. is underground from Delhi University to Central Secretariat There are 41 stations on the entire corridors. There are three different routes of MRTS, Vishwavidyalaya-Central Secretariat, Shahdra – Barwala and Tri Nagar- Nagloi. There are certain other routes under consideration with the DMRC. The train will run on broad gauge. Number of passenger; using the service per day is estimated to be 19.5 lakhs. The train will run at a speed 30 kms per hour. The coaches will be 3.2 M wide. The maintenance depots for underground corridor are at Khyber Pass and Nagloi, for surface and elevated corridors at Trinagar and Barwala. The Chairman and Managing Director of the project are Sh. K. Kosal Ran and Sh. E. Sreedharan respectively. All the three corridors are scheduled to complete by March, 2005. The first phase of the project from Shahdra to Tis Hazari has already been inaugurated by Prime Minister of India, Sh. Atal Bihari Vajpayee The contract for the Metro Section between Central Secretarial to ISB’ has been awarded to consortium of five companies led by Ms Dyckrhoi & Widmann AG, Germany while section between Delhi University to ISBT has gone to a consortium led by Ms Kumagi (Japan). All contractors have Indian partners. At the underground corridor Metro Stations will be located 12.8 meters below ground level, except Chawri Bazar station which will be located at 20 meters below ground level. All the stations at every corridor will be air conditioned; interchanging of commuters between Metro Corridor and rail Corridor will be at ISBT station. The completion cost of the Delhi Metro Project is Rs. 8155/- crores.

Victoria Secret Communication Strategy

Task: 1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials, and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications, develop an interative brand-consumer communication program or campaign (refer to Chapter 5, Chapter 6, and Chapter 7) Length of the report (choose either Word or PPT format) 1. For Word format, no more than FIVE pages (1. spaced, 12 font size) 2. For PPT format, no more than 50 slides are expected (35 – 40 slides range would be better). How well does a proposed ad campaign contribute to brand equity? Introduction Background Communication Objectives Designing Social Media Communication – Target Customers – Message Strategy – Execution Elements Evaluation and Control Marketing Communications: everybody can be sexy; pictures say mo re than words I. Media advertising 1. Television broadcast of the Victoria’s Secret Fashion ShowThe possibly most outstanding, far-reaching marketing move is the annual Victoria’s Secret Fashion Show, being broadcasted on CBS during primetime with almost 10 million viewers in the year of 2012. The show is being used as a place to show-off for varying entertainers, designers and celebrities, having developed into an event with international relevance and recognition. The show and its execution stand for originality, excitement and extravagance, presented by the world’s top models, also known as the Victoria’s Secret Angels.In the center of attention is the strong dominance of the image Victoria’s Secret wants to convey and literally scream out to its audience: the incomparable sexiness, the overbearing powerfulness and the imperturbable supremacy of the brand itself and its wearer. According to CMO Ed Razek of Limited Brands regarding the effect of the show, â€Å"online sales increase substantially both the night the show is taped and the day after its broadcast. We’re talking tens of millions of dollars here, at least† (Raven). 2.Television Advertisements with aggressive messages Victoria’s Secret’s marketing strategy features several television advertisements, promoting new product lines or special occasions throughout the year such as Christmas or Valentine’s Day. A high consistency of the advertisements and high familiarity of the ad-structure makes it easily recognizable for consumers to distinguish VS’s commercial from other labels: each commercial features several Victoria’s Secret Angels and a large display of various styles and shapes of their lingerie for different tastes.Further, it always features the brand name and a reminder of other company-linked mediums such as the stores, the catalogue and the online store. The models are always presented in action and wearing only lingerie to grab the viewer’s immediate attention. The rather fast-moving scenery, exactly displays the attributes consistent to VS’s brand image and the hedonic user imagery: especially the â€Å"It’s Showtime† (http://www. youtube. com/watch? v=g8hCGq7oZds&feature=fvwp&NR=1)commercial designed my Michael Bay (Independence Day, etc. gives the advertisement a feeling of adventurousness, mystery, and the lingerie-displaying models a sense of being untouchable, sexy, powerful, desirable, irresistible, playful. This image is consistent throughout the advertisements and commercials â€Å"helps the [consumer] know what to expect and the variety keeps them coming back† (Raven). The verbal message – if present – comprises a very strong invitation or almost obligation to buy, conveying VS products to be the perfect choice of present for each occasion, such as stated in the â€Å"Tell me you love me† (http://www. outube. com/watch ? NR=1&feature=endscreen&v=8Ev5TyHYSfY) commercial: Seducing women whisper to the viewer to tell them â€Å"you love me†, reinforcing this wish with the final sentence â€Å"There is nothing like a Christmas present from Victoria’s secret†. As to prove one’s eternal and only love for a women, men as well as women get triggered directly – the one in the double bind of conveying his love especially through VS lingerie, and the other in the expectancy of such a gift as a sign of true affiliation or doubt. . Advertisement and presence in high-gloss magazines Magazines such as Elle and Vogue in the United States are the main print-medium to advertise to VS’s target consumer. The highly recognizable and consistent advertisements mainly introduce product line launches, displaying the consistent image of the VS brand with the sensuality and sexiness of the featured models. Besides, there are numerous articles featuring either the VS Angels or brand- related information, keeping the brand present to the consumer.VS has even reached out to reach their male shadow target audience, by featuring articles in the GQ men’s magazine, displaying desirable full-page photographs and even advertisement – making men want to see their women as sexy as the Angels, letting them consider to buy VS lingerie. II. Direct Response Advertising Direct response advertising is viewed as the key component of relationship marketing.VS cleverly applies this communication method via its Facebook group with 21 million members, engaging them in active participation by empowering them to vote for certain products a model should wear for a show, vote for â€Å"either or† questions regarding products as well as respond to questions on their personal opinion about what they want to buy. The analysis of these responses certainly has an immense value for VS as they can easily and at a low cost detect consumer preferences and possible shifts, tr ack responses towards special fields of interest and keep the consumer engaged with the VS brand.III. Place resp. out-of-home advertisement 1. QR code campaign: Sexier than Skin A use of innovative technologies regarding mobile applications has been successfully integrated through the â€Å"Sexier than Skin† campaign. Huge billboards throughout the United States featured each a VS model with a QR (quick response) barcode hiding their presumingly naked intimate body parts. Every passer-by equipped with a mobile phone has been able to directly scan the QR code after having downloaded a gratuitous application, thus being able to â€Å"Reveal [e. . ] Candice’s Secret†. Consistent with the â€Å"Sexier than Skin† campaign, the then on the screen visible advertisement showed the same model wearing VS’s new, sexy product line, convincing the viewer to be literally sexier than only skin. In order to increase the effectiveness of the commercial, the adverti sement has been directly connected to Victoria’s Secret’s main website, allowing consumers to directly browse through products and to shop online. . Mobile billboard campaign In the year of 2009, Citi-Mobile has launched a mobile billboard for VS’s â€Å"Perfect One Bra† campaign, â€Å"which featured a â€Å"stylish, state-of-the-art† 3D mobile billboard with a VS model printed on it wearing the new bra. The mobile passed major shopping areas and hotspots of Los Angeles County, carrying an additional announcement of the live-appearance of Heidi Klum at one of their flagship stores to launch the new line.The buzz has spread among trendsetters, and a large crowd lined up to meet Heidi Klum and take photos with her, as she personally drove the mobile billboard to the store that day and excessively promoted the new product (http://www. prweb. com/releases/2009/03/prweb2214114. htm). 3. Angel Wings Box In 2012, nine boxes with worn vintage VS Fashion Show wings have been put up on Broadway New York, where people were able to have a photo taken with. These photos could be sent to VS via mobile multimedia message in order to get them uploaded on the VS Facebook fanpage.A moment for fans to either enjoy being in the center of attention, taking part in the stunning experience of getting close to the Angel’s wings and sharing this moment online. Hence, people were able to tag themselves and to share it with their friends, spreading and promoting the brand throughout their social network, enabling VS to profit from very low-cost, efficient marketing (http://www. herworldplus. com/fashion/updates/try-on-a-pair-of-victoria-s-secret-angel-wings). 4. Product PlacementEasily recognizable Victoria’s Secret items such as the typical pink-striped shopping bag or the store front have been cleverly placed into several movies or TV-series, such as â€Å"Juno† (http://www. brandchannel. com/home/post/2011/12/09/At-the-Movies- A-Product-Placement-Super-Team-In-Young-Adult. aspx), a TV drama called â€Å"The Towns† (http://productplacementwatch. blogspot. hk/) and â€Å"The Office† (http://www. brandspotters. com/brand. aspx? id=48), subliminally confronting the consumer or viewer with the brand’s presence. 5.In-store advertisement mostly only showing a picture, luring the desire to upgrade oneself with such an amazing lingerie product; * 4. Promotions: to encourage first trial or visit of (online) store by lowering price resp. adding value: coupons, rebates, gimmicks, free gifts, bundle pricing, promotions during seasonal sales; better perceived value; seem to have become stable part of VS marketing To Earn Online/Catalogue: * Place an order of in-stock merchandise totaling $10 or more and use offer codeLOVEANGELS  at checkout. Choose the Victoria’s Secret Angel Credit Card* as your method of payment. (You must complete your order with an Angel Credit Card to qualify. ) * You r free Secret Reward Card will be added to your order after offer code is applied and will be included in your merchandise package. One free Secret Reward Card per order. To Earn in Stores: * Use your Victoria’s Secret Angel Credit Card* with any purchase of $10 or more to receive your free Secret Reward Card. One free Secret Reward Card per customer, per day. Valid only at US, non-outlet Victoria’s Secret stores.Same for facebook subscribers (digital coupons); or newsletter and catalogue subscribers as well; helps to reach price-sensitive consumers, increase product trial and quick, hedonic, in-store buying decisions; make it look as VS makes a special offer to their consumers, does not lower the perceived quality image; risk that buyers stick to promotional offers instead of buying the brand out of affiliation – but there are constantly promotions if only you follow FB, website, or other media; the brand after all makes profits large enough as the promotions a re usually tied to a minimum purchase amount; . Interactive: – website: online shopping possibility, consistent in colors and style (pink), very clear, directly uring with rebates and special promotions; VS ALL ACCESS features newest updates about models, shootings, press released, trend reports, interviews and previews of the new collections to keep followers updated, involved, interested; also featuring videos how to get in shape as the admired angels, how to put on make-up the way they do – you can adapt their whole look and lifestyle as a passionate follower; store locator, policies, etc. clear and consistent design, easy to navigate through; – iPhone and Android Web: Victoria’s Secret â€Å"Get your Wings† application; PLUS normal app to allows online shopping and direct ordering – e-mails in the form or newsletters: Stay in touch & in style via your inbox, with the latest from Victoria's Secret, exclusive online and in-store offers ; s ales, new fashion, lingerie ; beauty alerts, in-store events ; store openings in your area, news and offers from Victoria's Secret and its sister companies. Social Media: – facebook as rather to create a long-term relationship and consumer engagement (FABULOUS; design your own; encouragement to buy things and feel sexy), etc. ; almost 22million likes; 2 million followers on twitter; Welcome to the official Victoria’s Secret page, where Angels, Bombshells & the sexiest fans on Facebook get their fix for everything VS. Company Overview Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance.And what’s closest to your body is always closest to our heart. All under a â€Å"Life is Fabulous† slogan, especially the word fabulous being featured in the majority of posts; created a facebook community; able to fine tune its m arketing and yield marketing insights, as consumers get involved by voting for outfit preferences; interactive involvement by directly promoting a new product line with the question whether â€Å"YOU† (spelled in capital letters† already found the perfect fit; easy platform to respond to consumer requests, responses, complaints, etc. irectly, publicly; promoting Model or theme playlists on spotify people can contribute to; – online videos via youtube channel: featuring newest online or Tv commercials and extended cuts, product introductions, behind-the-scenes videos on VS’ youtube channel, insights and close-up from the models, workout plans â€Å"train like an angel†, make-up tips â€Å"look like an angel†, videos â€Å"on the Art of Living Fabulously†, the Fashion Show, â€Å"you asked – we answered†; Mobile marketing via APP be it get your wings or the online shop, QR code scanning; to increase loyalty; targeted mobile ads in Pandora’s iPhone app – geo-targeting, as the ads show how far away consumers are from VS store – redirection to mobile landing site; increasing trial â€Å"Victoria’s Secret, the  largest American retailer of lingerie, has recently launched the first ever nationwide mobile messaging campaign in the United States using rich media messaging, the next generation of MMS technology,† said Cezar Kolodziej, president/CEO of Iris Mobile, Chicago. (http://www. mobilemarketer. com/cms/news/messaging/14124. tml) â€Å"They are promoting their VSX Sexy Sport brand by sending workout tips through their video series, ‘Train Like An Angel,’† he said. â€Å"These tips are delivered by Victoria Secret models themselves, also known as the Angels, to teach women how to stay in shape. † Rich media messaging is the only mobile technology that allows Victoria’s Secret to deliver videos on all mobile handsets and carrier with n o data connection required; thus watchable EVERYWHERE; keeping in touch, updating, informing, strengthening the relation; to bolster awareness 7. Event marketing and sponsorship: Fashion show PINK NATION 8.Publicity and public relations: Angels as spokeswomen, social stuff? (but the 2000 show was moved for a year from the usual February event at the Plaza to a May event in concert with the  Cannes Film Festival  in France to raise money for the Cinema Against AIDS charity; it raised $3. 5 million. ) 9. Word-of-mouth Consistency of content in FB stuff – makes people come back as they know there will be something waiting for them; All contribute to brand equity: by creating awareness of the brand, linking pop and pod associations to the brand in consumers’ memory, eliciting positive brand judgments or feelings (socially active? , and facilitating a stronger consumer-brand connection and brand resonance; Intended  goals  of an  advertising  or  promotional  program. Possible communications  objectives  include  (1) creating brand  awareness, (2) imparting  knowledge, (3) projecting an  image, (4) shaping, enhanding  attitudes and influencing intentions, (5) stimulating a  want  or desire, and/or (6) effecting a  sale, facilitate purchase behavior. (7) Building brand image; Read more:  http://www. businessdictionary. com/definition/communications-objectives. html#ixzz2Ny5BtTpRCommunication objectives of social media: http://www. chrisbrogan. com/10-communications-objectives-of-social-media/ We observe, young consumers use social media as a â€Å"push† medium (too) – they send out messages and are promoting themselves. They get friends with brands, because brands follow back REWARDING LOYAL CUSTOMERS 1. Generate awareness. 2. Drive Trial. 3. Product Launch. 4. Establish Need/Want 5. Product/Service Comparison. 6. Positive Association. 7. Form/Change Opinion. 8. Influence the Influencers. 9. Drive Act ion/Traffic. 10. Establish/Regain Trust.